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Yann Truong · Study
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Author
Yann Truong
28 works
· latest 2024
· 5 institutions
cluster: provisional
ORCID 0000-0002-8141-2781
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28
Citations
2,850
Works here
28
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Most cited in this library
Intrinsic motivations, self-esteem, and luxury goods consumption
2011 · 398 citations
New luxury brand positioning and the emergence of Masstige brands
2009 · 361 citations
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
2008 · 274 citations
Understanding the impact of symbolic and substantive environmental actions on organizational reputation
2020 · 178 citations
Personal Aspirations and the Consumption of Luxury Goods
2010 · 149 citations
Works
28 shown
The impact of local entrepreneurial initiatives on women entrepreneur empowerment: the case of cooperative social ventures in Morocco
International Journal of Entrepreneurial Behaviour & Research
·
2024
·
3 authors
11
citations
Can environmental innovation be a conventional source of higher market valuation?
Journal of Business Research
·
2021
·
2 authors
48
citations
The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms
Information & Management
·
2021
·
3 authors
·
Open access
16
citations
Nascent ventures’ green initiatives and angel investor judgments of legitimacy and funding
Small Business Economics
·
2020
·
2 authors
38
citations
Understanding the impact of symbolic and substantive environmental actions on organizational reputation
Industrial Marketing Management
·
2020
·
3 authors
·
Open access
178
citations
Opportunistic behaviors in green signaling: When do firms engage in symbolic green product preannouncement?
International Journal of Production Economics
·
2019
·
2 authors
·
Open access
27
citations
‘So, what is it? And do I like it?’ New product categorisation and the formation of consumer implicit attitude
Journal of Marketing Management
·
2018
·
3 authors
19
citations
MNCs' industrial linkages and environmental spillovers in emerging economies: The case of China
International Journal of Production Economics
·
2017
·
3 authors
58
citations
Development of the legitimacy threshold scale
Journal of Small Business Strategy
·
2017
·
4 authors
·
Open access
16
citations
The Impact of Technological Green New Product Introductions on Firm Profitability
Ecological Economics
·
2017
·
2 authors
·
Open access
83
citations
Customers involvement and firm absorptive capacity in radical innovation: The case of technological spin-offs
Technological Forecasting and Social Change
·
2017
·
3 authors
50
citations
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Journal of Business Research
·
2016
·
5 authors
·
Open access
92
citations
Microfoundations of innovative capabilities: The leverage of collaborative technologies on organizational learning and knowledge management in a multinational corporation
Technological Forecasting and Social Change
·
2015
·
3 authors
·
Open access
112
citations
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France
Technological Forecasting and Social Change
·
2014
·
3 authors
53
citations
An exploration of business model development in the commercialization of technology innovations
R and D Management
·
2014
·
5 authors
101
citations
Social Innovation in Emerging Economies: A Resource‐Based View Perspective
Strategic Change
·
2013
·
3 authors
13
citations
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
Industrial Marketing Management
·
2013
·
3 authors
106
citations
The Effects of Facial Attractiveness and Gender on Customer Evaluations during a Web-Video Sales Encounter
Journal of Personal Selling and Sales Management
·
2012
·
2 authors
·
Open access
55
citations
A cross-country study of consumer innovativeness and technological service innovation
Journal of Retailing and Consumer Services
·
2012
·
1 author
120
citations
Reciprocal value propositions in practice: Constraints in digital markets
Industrial Marketing Management
·
2011
·
3 authors
70
citations
Intrinsic motivations, self-esteem, and luxury goods consumption
Journal of Retailing and Consumer Services
·
2011
·
2 authors
398
citations
Personal Aspirations and the Consumption of Luxury Goods
International Journal of Market Research
·
2010
·
1 author
149
citations
Uncovering the relationships between aspirations and luxury brand preference
Journal of Product & Brand Management
·
2010
·
3 authors
·
Open access
123
citations
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
·
2010
·
2 authors
142
citations
Practitioners’ perceptions of advertising strategies for digital media
International Journal of Advertising
·
2010
·
3 authors
105
citations
New luxury brand positioning and the emergence of Masstige brands
Journal of Brand Management
·
2009
·
3 authors
·
Open access
361
citations
An Evaluation of the Theory of Planned Behaviour in Consumer Acceptance of Online Video and Television Services
·
2008
·
1 author
·
Open access
32
citations
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
Journal of Strategic Marketing
·
2008
·
4 authors
·
Open access
274
citations