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Customer Relationship Management in Banking Sector and A Model Design for Banking Performance Enhancement

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References

2000Customer Relationship Management (CRM) in financial services498 cited
2000Mastering Data Mining: The Art and Science of Customer Relationship Management470 cited
2001Cross-functional issues in the implementation of relationship marketing through customer relationship management433 cited
2001Customer satisfaction measurement in the private bank sector250 cited
2001Sales performance measurement in bank branches198 cited
1995A new marketing paradigm: Share of customer, not market share129 cited
2001The role of contractual governance flexibility in realizing the outcomes of key customer relationships94 cited
1998Integrating internal and external customer relationships through relationship management: A strategic response to a changing global environment87 cited
2001Mixed-initiative synthesized learning approach for web-based CRM43 cited

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2011Customer retention through customer relationship management: The exploration of two-way communication and conflict handling34 cited
2024Research on the formation mechanism of brand identification in cross-border e-commerce platforms — Based on the perspective of perceived brand globalness/localness12 cited

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