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Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines
16 references·0 citing·31 second hop
Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines (2014)Organisational Marketing – Making Use of …Higher Education Management (2018)Higher Education ManagementThe evolution of university–industry linkages—A framework (2012)The evolution of university–i…Academic Capitalism and the New Economy (2009)Academic Capitalism and the N…The Triple Helix: University-Industry-Government Innovation In Action (2008)The Triple Helix: University-…The Triple Helix (2008)The Triple HelixCorporate marketing (2006)Corporate marketingUniversities in the marketplace: the commercialization of higher education (2003)Universities in the marketpla…Lambert Review of Business-University Collaboration: Final Report (2003)Lambert Review of Business-Un…The Entrepreneurial University: New Foundations for Collegiality, Autonomy, and Achievement. (2001)The Entrepreneurial Universit…The Triple Helix (2000)The Triple HelixBusiness Marketing Management (1998)Business Marketing ManagementWhen marketing services, 4 Ps are not enough (1986)When marketing services, 4 Ps…Segmenting the industrial market (1983)Segmenting the industrial mar…Industrial market segmentation (1974)Industrial market segmentationA Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Industrial buying and creative marketing (1967)Book Review: Organizational Buying Behavior (1973)Issues and Advances in Segmentation Research (1978)The Impact of Internet Use on Business-to-Business Marketing (2000)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)The Changing Role of Marketing in the Corporation (1992)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)The Practice of Management (2012)Chatbot e-service and customer satisfaction regarding luxury brands (2018)Academic Entrepreneurship (2004)Studies on Higher Education (2004)The Theory and Practice of Online Learning (2008)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The entrepreneurial university: Examining the underlying academic tensions (2011)Entrepreneurial universities: emerging models in the new social and economic landscape (2016)The Third Mission of the university: A systematic literature review on potentials and constraints (2020)Resources, capabilities, risk capital and the creation of university spin-out companies (2005)Investigating the factors that diminish the barriers to university–industry collaboration (2010)Academic engagement and commercialisation: A review of the literature on university–industry relations (2012)Breaking Free from Product Marketing (1977)Service logic revisited: who creates value? And who co‐creates? (2008)Welcome to America? International student perceptions of discrimination (2006)Will the real smart city please stand up? (2008)The Triple Helix, Quadruple Helix, …, and an N-Tuple of Helices: Explanatory Models for Analyzing the Knowledge-Based Economy? (2011)Modelling the smart city performance (2012)Triple Helix Systems: An Analytical Framework for Innovation Policy and Practice in the Knowledge Society (2013)Three frames for innovation policy: R&D, systems of innovation and transformative change (2018)
this work references cited by second hop

References

  • 2009Academic Capitalism and the New Economy3,255 cited
  • 1969Broadening the Concept of Marketing2,290 cited
  • 1972A Generic Concept of Marketing1,429 cited
  • 2003Universities in the marketplace: the commercialization of higher education1,321 cited
  • 2008The Triple Helix: University-Industry-Government Innovation In Action1,079 cited
  • 2008The Triple Helix911 cited
  • 2006Corporate marketing606 cited
  • 2003Lambert Review of Business-University Collaboration: Final Report553 cited
  • 2001The Entrepreneurial University: New Foundations for Collegiality, Autonomy, and Achievement.379 cited
  • 1974Industrial market segmentation255 cited
  • 2012The evolution of university–industry linkages—A framework214 cited
  • 2000The Triple Helix213 cited
  • 1998Business Marketing Management198 cited
  • 1986When marketing services, 4 Ps are not enough177 cited
  • 1983Segmenting the industrial market173 cited
  • 2018Higher Education Management142 cited

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