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Beyond Effective Frequency Evaluating media schedules using frequency value planning
11 references·12 citing·42 second hop
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(Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975 (1976)Aaker, David A. 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this work references cited by second hop

References

  • 2000Measuring the Effects and Effectiveness of Interactive Advertising346 cited
  • 1964Defining Advertising Goals for Measured Advertising Results297 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1976Aaker, David A. (Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975277 cited
  • 1999A Multi-Country Comparison of the Drive for IMC209 cited
  • 1993Factors Influencing Recall of Outdoor Advertising135 cited
  • 1995Visual Attention to Programming and Commercials: The Use of In-home Observations125 cited
  • 1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness114 cited
  • 2000An Empirical Investigation of Advertising Wearin and Wearout76 cited
  • 1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules59 cited
  • 1991Television Exposure: Programs vs. Advertising57 cited

Cited by

  • 2010The Power of Reach and Frequency in the Age of Digital Advertising47 cited
  • 2005Exploring the effectiveness of taxis as an advertising medium36 cited
  • 2001Addressing New Media with Conventional Media Planning34 cited
  • 1995

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When Does Advertising Have an Impact? A Study of Tracking Data
33 cited
  • 2010Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands32 cited
  • 2013Communication and marketing of services by religious organizations in India31 cited
  • 1995More Weeks, Less Weight: The Shelf-Space Model of Advertising27 cited
  • 2011A Taste of "Nextopia"22 cited
  • 2014When New Commercials Do Not Meet Expectations14 cited
  • 2019Effects of brand exposure time duration and frequency on image transfer in sport sponsorship13 cited
  • 2019The Impact of Advertising On Market Share12 cited
  • 2023Explaining media effect of green advertising on audience attitude11 cited