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The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty

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References

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1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1995Why Satisfied Customers Defect2,226 cited
2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda1,795 cited
1978Brand Loyalty: Measurement and Management1,629 cited
1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited

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1994Price, Product Information, and Purchase Intention: An Empirical Study1,005 cited

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