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Consumer Decision-Making Styles for Sport Apparel: Gender Comparisons between College Consumers.
16 references·4 citing·48 second hop
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References

  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response641 cited
  • 1990More Than a Labor of Love: Gender Roles and Christmas Gift Shopping614 cited
  • 1954City Shoppers and Urban Identification: Observations on the Social Psychology of City Life610 cited
  • 2003Generation Y female consumer decision‐making styles547 cited
  • 1998Sports Marketing: A Strategic Perspective449 cited
  • 2000Self-image – is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers407 cited
  • 2004Gender differences in German consumer decision‐making styles381 cited
  • 1985The New Demographics and Market Fragmentation329 cited
  • 1992Consumer Decision‐Making Styles: Comparison Between United States and Korean Young Consumers306 cited
  • 1998Consumer Decision‐Making Styles of Young‐Adult Chinese267 cited
  • 2000Consumer Learning and Brand Equity236 cited
  • 1993Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles227 cited
  • 1998Compulsive Buying Among College Students: An Investigation of Its Antedecents, Consequences, and Implications for Public Policy216 cited

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  • 2000Gender differences in information search strategies for a Christmas gift208 cited
  • 1987In-home shopping: Are there consumer segments?208 cited
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    • 2017Women’s activewear trends and drivers: a systematic review19 cited
    • 2010Consumer Decision-Making Styles for Singaporean College Consumers: An Exploratory Study15 cited
    • 2019Competitive analyses for men’s clothing retailers: segmentation and positioning10 cited
    • 2021The effect of gender on willingness to pay for mass customised running shoes9 cited