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Neuere Entwicklungen der Absatztheorie
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References

  • 1972A Generic Concept of Marketing1,427 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 2019Konsumentenverhalten782 cited
  • 1978Research for Marketing Decisions601 cited
  • 1979Das Elend des Historizismus315 cited
  • 1981Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies231 cited
  • 1975Research for Marketing Decisions221 cited
  • 1974Falsifikation und die Methodologie wissenschaftlicher Forschungsprogramme200 cited
  • 1979Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study140 cited
  • 1973Betriebswirtschaftliche Logistik123 cited
  • 1975Die Messung von Produktimages für das Marketing : Grundlagen und Operationalisierung106 cited
  • 1982Entscheidungsmodelle95 cited
  • 1980Grundlagen der Betriebswirtschaftslehre65 cited
  • 1977Methoden und Modelle der Marktsegmentierung61 cited
  • 1981An Investigation of the Equal Commission Rate Policy for a Multi-Product Salesforce57 cited
  • 1971Wissenschaftsprogramm und Ausbildungsziele der Betriebswirtschaftslehre

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