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Segmenting Sport Fans Using Brand Associations: A Cluster Analysis
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Segmenting Sport Fans Using Brand Associations: A Cluster Analysis (2007)Segmenting Sport Fans Using Brand Associa…Development of a Scale to Measure Team Brand Associations in Professional Sport (2006)Development of a Scale to Mea…A Conceptual Framework for Understanding Spectator-Based Brand Equity (2006)A Conceptual Framework for Un…Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport (2002)Developing an Understanding o…Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity (2001)Managing North American Major…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Building Strong Brands (1997)Building Strong BrandsGender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…The Development and Emergence of Services Marketing Thought (1994)The Development and Emergence…Consumer Profiles and Perceptions: Country‐of‐origin Effects (1993)Consumer Profiles and Percept…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Market Segmentation: A Review (1987)Market Segmentation: A ReviewMarket Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …Market segmentation (1987)Market segmentationIssues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team (2020)Brand New: A Longitudinal Inv…Conceptualising and measuring fan identity using stakeholder theory (2018)Conceptualising and measuring…Is Going Green Worth It? 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(1980)On the Evaluation of Structural Equation Models (1988)Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams (2004)Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance (2006)Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Product differentiation advantages of pioneering brands (1980)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Contemporary Strategy Analysis (1998)A Stakeholder Approach to Organizational Identity (2000)Cooperative branding for rural destinations (2002)The evolving brand logic: a service-dominant logic perspective (2009)
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Cited by

  • 2011Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages

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167 cited
  • 2014Involvement, Satisfaction, Perceived Value, and Revisit Intention: A Case Study of a Food Festival160 cited
  • 2014Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature146 cited
  • 2008Can service quality predict spectators' behavioral intentions in professional soccer?115 cited
  • 2008Testing the role of service quality on the development of brand associations and brand loyalty102 cited
  • 2018Conceptualising and measuring fan identity using stakeholder theory83 cited
  • 2017Is Going Green Worth It? Assessing Fan Engagement and Perceptions of Athletic Department Environmental Efforts72 cited
  • 2016Impact of core product quality on sport fans’ emotions and behavioral intentions70 cited
  • 2012Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement66 cited
  • 2012Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality58 cited
  • 2009Testing Models of Motives and Points of Attachment among Spectators in College Football48 cited
  • 2009Sportscape Factors Influencing Spectator Attendance and Satisfaction at a Professional Golf Association Tournament46 cited
  • 2010Equity Sensitivity: A Triadic Measure and Outcome/input Perspectives43 cited
  • 2020Brand New: A Longitudinal Investigation of Brand Associations as Drivers of Team Identity Among Fans of a New Sport Team42 cited
  • 2009The Relationship between Spectator Motivations and Media and Merchandise Consumption at a Professional Mixed Martial Arts Event41 cited
  • 2010Examining Brand Extensions and Their Potential to Dilute Team Brand Associations40 cited