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A Research to Identify the Relationship between Consumers’ Attitude and Mobile Advertising
16 references·0 citing·42 second hop
A Research to Identify the Relationship between Consumers’ Attitude and Mobile Advertising (2013)A Research to Identify the Relationship b…The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China (2006)The Influence of Personalizat…Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…Building customer trust in mobile commerce (2003)Building customer trust in mo…What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …Permission-based mobile advertising (2002)Permission-based mobile adver…Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Cyberspace Advertising vs. Ot…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework (1993)Direct Mail Privacy-Efficienc…Causes of Irritation in Advertising (1985)Causes of Irritation in Adver…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. 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(1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Marketing Research (1970)Understanding Attitudes and Predicting Social Behavior (1980)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Understanding consumer acceptance of mobile payment services: An empirical analysis (2009)Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives (2015)Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations (2006)Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture (2008)Trust and risk in e-government adoption (2008)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
  • 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 2003Building customer trust in mobile commerce638 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 2002Permission-based mobile advertising595 cited
  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2004Diffusion and success factors of mobile marketing509 cited
  • 1993Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework

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441 cited
  • 1985Causes of Irritation in Advertising402 cited
  • 2006The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China349 cited
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