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A five‐country study of national identity

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References

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1990International Marketing and National Character: A Review and Proposal for an Integrative Theory605 cited

Cited by

2010The determinants and measurement of a country brand: the country brand strength index312 cited
2009What shapes an individual's work values? An integrated model of the relationship between work values, national culture and self-construal156 cited
2006An Assessment of the Use of Structural Equation Modeling in International Business Research75 cited
2020The impact of leadership style on organizational citizenship behavior: does leaders' emotional intelligence play a moderating role?71 cited
2012The moderating effect of uncertainty‐avoidance on overall perceived value of a service purchased online68 cited
2009Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria65 cited
2011Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market59 cited
2020How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects54 cited
2017Consumer Ethnocentrism in Turkey: Ours are Better than Theirs54 cited
2018Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico49 cited
2013The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)48 cited
2005Inter-country differences of consumer ethics in Arab countries42 cited
2013National identity and the perceived values of foreign products with local brands40 cited
2004Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective39 cited
2003Targeting East Asian markets: A comparative study on national identity38 cited
2019Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism36 cited