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Creative Strategies in Highly Creative Domestic and International Television Advertising
9 references·7 citing·37 second hop
Creative Strategies in Highly Creative Domestic and International Television Advertising (1985)Creative Strategies in Highly Creative Do…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Creative Strategy: A Management Perspective (1983)Creative Strategy: A Manageme…Research methods in mass communication (1981)Research methods in mass comm…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Effect of National Identity on Multinational Promotional Strategy in Europe (1976)Effect of National Identity o…Communication and Development (1976)Communication and DevelopmentThe Management of Advertising (1972)The Management of AdvertisingConfessions of an Advertising Man (1964)Confessions of an Advertising…Reality in Advertising (1961)Reality in AdvertisingJudgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements (2018)Judgments of Highly Creative …Message Strategy Typologies: A Review, Integration, and Empirical Validation in China (2015)Message Strategy Typologies: …Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies (2011)Creative strategies of Super …Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Corporate Web Sites as Advertising (2003)Corporate Web Sites as Advert…Creative Strategies in American and Japanese TV Commercials: A Comparison (1992)Creative Strategies in Americ…Consumer Processing of Advertising (1990)Consumer Processing of Advert…Positioning: The Battle for Your Mind (1981)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)Excitement or sophistication? A preliminary exploration of online brand personality (2006)Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)Communication of Innovations: A Cross-Cultural Approach. (1974)Getting a Job: A Study of Contacts and Careers. (1975)Communication and Innovation Implementation (1984)Small is beautiful: economics as if people mattered (2000)Communication for Development and Social Change (2008)Theoretical Foundations for International Service-Learning (2008)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Content Analysis in Communication Research. (1952)Toward a Concept of Domesticated Markets (1979)The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel (2018)CREATIVE STRATEGIES onTURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEEL (2020)The role of attitude objects in attitude functions (1990)The uninvited brand (2011)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Telling Stories About Global Climate Change (1999)Do Different Iindustries Report Corporate Social Responsibility Differently?: An Investigation Through the Lens of Stakeholder Theory (2008)Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory (2008)The Impact of Humor in Advertising: A Review (1992)The Project Ecology of Advertising: Tasks, Talents and Teams (2002)Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)The Fundamental Templates of Quality Ads (1999)Hotel social media marketing: a study on message strategy and its effectiveness (2017)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990)International Advertising Standardization: What do the Multinationals Actually Standardize? (1994)Adaptation and Performance in Foreign Markets: Evidence of Systematic Under-Adaptation (2006)
this work references cited by second hop

References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1976Communication and Development403 cited
  • 1964Confessions of an Advertising Man377 cited
  • 1961Reality in Advertising202 cited
  • 1981Research methods in mass communication193 cited
  • 1983Creative Strategy: A Management Perspective149 cited
  • 1976Effect of National Identity on Multinational Promotional Strategy in Europe113 cited
  • 1972The Management of Advertising81 cited

Cited by

  • 2003Corporate Web Sites as Advertising126 cited
  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 1992Creative Strategies in American and Japanese TV Commercials: A Comparison35 cited
  • 1990Consumer Processing of Advertising22 cited
  • 2011Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies20 cited
  • 2015Message Strategy Typologies: A Review, Integration, and Empirical Validation in China9 cited
  • 2018

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Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements
8 cited