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Do South Korean companies need to obscure their country‐of‐origin image?
16 references·5 citing·35 second hop
Do South Korean companies need to obscure their country‐of‐origin image? (2006)Do South Korean companies need to obscure…Strategic Brand Management (2007)Strategic Brand ManagementAdvertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Towards a Theory of Country Image Effect on Product Evaluation (1997)Towards a Theory of Country I…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Facets of Country of Origin Image: An Empirical Assessment (1994)Facets of Country of Origin I…Measuring a multi-dimensional construct: Country image (1993)Measuring a multi-dimensional…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…The Role of Consumer Patriotism in The Choice of Domestic Versus Foreign Products (1988)The Role of Consumer Patrioti…Multinational Production: Effect on Brand Value (1986)Multinational Production: Eff…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects (1984)Image Variables in Multi-Attr…Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes? (1983)Consumer Attitudes towards Pr…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …A Cross-Cultural Study of “Made in” Concepts (1982)A Cross-Cultural Study of “Ma…A Comparative "Made in" Product Image Survey among Japanese Businessmen (1977)A Comparative "Made in" Produ…A Comparison of Japanese and U.S. Attitudes toward Foreign Products (1970)A Comparison of Japanese and …Brand types applied by emerging markets’ firms: Country of brand origin and brand use motives (2021)Brand types applied by emergi…Shaping tourists' destination quality perception and loyalty through destination country image: The importance of involvement and perceived value (2018)Shaping tourists' destination…Effects of “owned by” versus “made in” for willingness to buy Australian brands (2015)Effects of “owned by” versus …The Influence of Country of Origin on Chinese Food Consumers (2014)The Influence of Country of O…Country image effect on Taiwanese consumers' willingness to buy from neighboring countries (2008)Country image effect on Taiwa…The nature and measurement of meaning. 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(2007)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measuring the Involvement Construct (1985)The use of expert judges in scale development (2003)Country image and consumer-based brand equity: relationships and implications for international marketing (2007)Advancing the country image construct (2008)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)On the Evaluation of Structural Equation Models (1988)A model of destination image formation (1999)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Destination image (2002)Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Conceptual model of the quality perception process (1990)Advances in Consumer Research (2025)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer ethnocentrism and attitudes toward domestic and foreign products (2000)A Cross-National Comparison of Consumer Research Measures (1987)Replications and extensions in marketing: Rarely published but quite contrary (1994)DISTANCE MATTERS: LIABILITY OF FOREIGNNESS, INSTITUTIONAL DISTANCE AND OWNERSHIP STRATEGY (2004)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 2007Strategic Brand Management1,706 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 1993Measuring a multi-dimensional construct: Country image737 cited
  • 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1970A Comparison of Japanese and U.S. Attitudes toward Foreign Products590 cited
  • 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited
  • 1977A Comparative "Made in" Product Image Survey among Japanese Businessmen428 cited
  • 1988The Role of Consumer Patriotism in The Choice of Domestic Versus Foreign Products397 cited
  • 1994Facets of Country of Origin Image: An Empirical Assessment371 cited
  • 1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?358 cited
  • 1986Multinational Production: Effect on Brand Value309 cited
  • 1997Towards a Theory of Country Image Effect on Product Evaluation

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296 cited
  • 1982A Cross-Cultural Study of “Made in” Concepts254 cited
  • Cited by

    • 2018Shaping tourists' destination quality perception and loyalty through destination country image: The importance of involvement and perceived value137 cited
    • 2015Effects of “owned by” versus “made in” for willingness to buy Australian brands19 cited
    • 2008Country image effect on Taiwanese consumers' willingness to buy from neighboring countries18 cited
    • 2014The Influence of Country of Origin on Chinese Food Consumers16 cited
    • 2021Brand types applied by emerging markets’ firms: Country of brand origin and brand use motives9 cited