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References

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2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
1996Characteristics of memory associations: A consumer-based brand equity perspective612 cited
1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited

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1995When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments557 cited

2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited

2007Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention423 cited

Cited by

2017Planning and Conducting Experimental Advertising Research and Questionnaire Design234 cited
2019Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses158 cited
2014Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge79 cited
2021The effectiveness of brand placements: A meta-analytic synthesis58 cited
2014Modeling attitude constructs in movie product placements51 cited
2017Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands49 cited
2021Análisis del emplazamiento de producto en tres series originales de Netflix45 cited
2020Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions44 cited
2015Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies42 cited
2014Impact of flow on recognition of and attitudes towards in-game brand placements41 cited
2015When James Bond shows off his Omega: does product placement affect its media host?40 cited
2016Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies37 cited
2014The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy35 cited
2018Product placements in social settings: The impact of coviewing on the recall of placed brands27 cited
2016The effect of product placements on the evaluation of movies27 cited
2023Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions26 cited