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Branding Cities as Educational Centres. the Role of Higher Education Institutions
16 references·0 citing·42 second hop
Branding Cities as Educational Centres. the Role of Higher Education Institutions (2012)Branding Cities as Educational Centres. t…Creating Powerful Brands (2010)Creating Powerful BrandsCity Branding: Theory and Cases (2010)City Branding: Theory and Cas…Higher Education in Turmoil: The Changing World of Internationalization (2008)Higher Education in Turmoil: …Defining the essence of a university: lessons from higher education branding (2008)Defining the essence of a uni…Essentials of Corporate Communication (2006)Essentials of Corporate Commu…From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)From city marketing to city b…Internationalization of Higher Education: Towards a Conceptual Framework (2003)Internationalization of Highe…Branding universities in Asian markets (2003)Branding universities in Asia…Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Location branding: A study of the branding practices of 12 English cities (2001)Location branding: A study of…Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (2001)Living the Brand: How to Tran…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Academic restructuring: Organizational change and institutional imperatives (2000)Academic restructuring: Organ…Marketing Places Europe (1999)Marketing Places EuropeThe Competitive Advantage of Nations (1991)The Competitive Advantage of …Selling the City: Marketing Approaches in Public Sector Urban Planning (1990)Selling the City: Marketing A…Managing Legitimacy: Strategic and Institutional Approaches (1995)The New production of knowledge: the dynamics of science and research in contemporary societies (1995)Globalization and higher education organizational change: A framework for analysis (2004)The Core Competence of the Corporation (2006)The Mission of the University: Medieval to Postmodern Transformations (2006)The Institutional Dynamics of the European University (2007)Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. (1991)Relational network brands: Towards a conceptual model of place brands (2004)Destination Branding: Insights and Practices from Destination Management Organizations (2005)A model of destination branding: Integrating the concepts of the branding and destination image (2010)KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Building Strong Brands (1995)Corporate brands: what are they? What of them? (2003)Corporate Reputation: The Definitional Landscape (2006)Destination brand images: a business tourism perspective (2005)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Using Brand Personality to Differentiate Regional Tourism Destinations (2007)Marketing in Travel and Tourism (2012)Higher education as a filter (1973)Narrative inquiry for teacher education and development: Focus on English as a foreign language in China (2008)Learning Styles: A Review of Theory, Application, and Best Practices (2009)China’s Internationalized Higher Education During Covid-19: Collective Student Autoethnography (2020)Broadening the Concept of Marketing (1969)Social Marketing: An Approach to Planned Social Change (1971)CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)My city – my brand: the different roles of residents in place branding (2013)The dynamics of place brands (2013)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Dynamic capabilities and strategic management (1997)Consumer perceived value: The development of a multiple item scale (2001)Customer experience management: a critical review of an emerging idea (2010)Shaping the Halal into a brand? (2010)The challenges of Islamic branding: navigating emotions and halal (2011)City branding: An effective assertion of identity or a transitory marketing trick? (2006)Place marketing: how did we get here and where are we going? (2008)Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Education Hubs: A Fad, a Brand, an Innovation? (2011)Student Mobility and Internationalization: Trends and Tribulations (2012)Advancing the national and global knowledge economy: the role of research universities in developing countries (2013)
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References

  • 1991The Competitive Advantage of Nations17,449 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2004From city marketing to city branding: Towards a theoretical framework for developing city brands1,313 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 2000Academic restructuring: Organizational change and institutional imperatives700 cited
  • 2010Creating Powerful Brands591 cited
  • 2003Internationalization of Higher Education: Towards a Conceptual Framework591 cited
  • 2008Higher Education in Turmoil: The Changing World of Internationalization464 cited
  • 1990Selling the City: Marketing Approaches in Public Sector Urban Planning447 cited
  • 2001Location branding: A study of the branding practices of 12 English cities443 cited
  • 2008Defining the essence of a university: lessons from higher education branding363 cited
  • 2003Branding universities in Asian markets238 cited
  • 2001Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion200 cited
  • 2010City Branding: Theory and Cases199 cited
  • 1999Marketing Places Europe

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194 cited
  • 2006Essentials of Corporate Communication188 cited
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