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Importance of Marketing Functions in a Company
16 references·0 citing·53 second hop
Importance of Marketing Functions in a Company (2007)Importance of Marketing Functions in a Co…Strengthening the link between marketing strategy and financial performance (2006)Strengthening the link betwee…Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance (2006)Market Knowledge Dimensions a…Sales and Marketing Integration: A Proposed Framework (2005)Sales and Marketing Integrati…Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…A Perspective on the Evolution of Marketing Management (2005)A Perspective on the Evolutio…The Impact of Integration Mechanisms on Marketing/HR Dynamics (2004)The Impact of Integration Mec…Strategic marketing and operations relationships: the case of the lean enterprise (2004)Strategic marketing and opera…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value (2003)Relating marketing expertise …Efficacy of financial measures of marketing: It depends on markets and marketing strategies (2001)Efficacy of financial measure…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…The Role of Marketing (1999)The Role of MarketingSmall Firm Marketing: A Comparison of Eastern and Western Marketing Practices (1999)Small Firm Marketing: A Compa…Marketing's Influence within the Firm (1999)Marketing's Influence within …The relationship between public relations and marketing in excellent organizations: evidence from the IABC study (1998)The relationship between publ…The Role of Marketing in Developing Successful New Products in South Korea and Taiwan (1997)The Role of Marketing in Deve…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The Capabilities of Market-Driven Organizations (1994)Configurations of Marketing and Sales: A Taxonomy (2008)Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success (2010)A Review of Social Media and Implications for the Sales Process (2012)Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)An Interim Report on Measuring Product Development Success and Failure (1993)Tacit knowledge transfer and firm innovation capability (2003)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Research on Innovation: A Review and Agenda for Marketing Science (2006)Strategic Management Journal (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2006Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance849 cited
  • 1999The Role of Marketing831 cited
  • 1999Marketing's Influence within the Firm533 cited
  • 2005Sales and Marketing Integration: A Proposed Framework261 cited
  • 2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
  • 1998The relationship between public relations and marketing in excellent organizations: evidence from the IABC study124 cited
  • 2005A Perspective on the Evolution of Marketing Management76 cited
  • 1997The Role of Marketing in Developing Successful New Products in South Korea and Taiwan56 cited
  • 2003Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value36 cited
  • 2004The Impact of Integration Mechanisms on Marketing/HR Dynamics30 cited
  • 2001Efficacy of financial measures of marketing: It depends on markets and marketing strategies28 cited
  • 1999Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices22 cited

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  • 2004Strategic marketing and operations relationships: the case of the lean enterprise22 cited
  • 2006Strengthening the link between marketing strategy and financial performance19 cited
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