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Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty

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References

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363 cited

2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect343 cited

2010Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)334 cited

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2020The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector16 cited
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2018CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA11 cited
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