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Brand orientation and financial performance nexus
16 references·0 citing·43 second hop
Brand orientation and financial performance nexus (2015)Brand orientation and financial performan…The underlying dimensions of brand orientation and its impact on financial performance (2011)The underlying dimensions of …Brand orientation and market orientation — From alternatives to synergy (2011)Brand orientation and market …Marketing Strategy and Wall Street: Nailing down Marketing's Impact (2009)Marketing Strategy and Wall S…Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Marketing and Firm Value: Met…A taxonomy of brand valuation practice: Methodologies and purposes (2009)A taxonomy of brand valuation…Brand Management in Small to Medium-Sized Enterprises* (2008)Brand Management in Small to …Closing the marketing strategy to performance gap: the role of brand orientation (2007)Closing the marketing strateg…Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding (2006)Brands Matter: An Empirical D…Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis (2005)Market Valuation Models of th…Strategy Maps: Converting Intangible Assets into Tangible Outcomes (2004)Strategy Maps: Converting Int…Strategy Maps: Converting Intangible Assets into Tangible Outcomes (2003)Strategy Maps: Converting Int…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Value-based marketing: Marketing strategies for corporate growth and shareholder value (2001)Value-based marketing: Market…The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment (2000)The Strategy-Focused Organiza…The balanced scorecard: Translating strategy into action (1997)The balanced scorecard: Trans…The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (1995)The Discipline of Market Lead…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Competing for the Future (1994)Marketing capabilities: Antecedents and implications for B2B SME performance (2010)Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance (2010)SME Entrepreneurial Orientation, International Performance, and the Moderating Role of Strategic Alliances (2014)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)The evolving brand logic: a service-dominant logic perspective (2009)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)The Structure of Scientific Revolutions (1963)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The brand management system and service firm competitiveness (2012)The effect of strategic orientations on business performance in SMEs (2013)Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity (2015)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)The Cross-Section of Expected Stock Returns (1992)On Persistence in Mutual Fund Performance (1997)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Data Privacy: Effects on Customer and Firm Performance (2016)Managing brand equity : capitalizing on the value of a brand name. 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References

  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 2000The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment2,603 cited
  • 2003Strategy Maps: Converting Intangible Assets into Tangible Outcomes2,049 cited
  • 2004Strategy Maps: Converting Intangible Assets into Tangible Outcomes1,413 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 2009Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions721 cited
  • 2006Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding520 cited
  • 1995The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market499 cited
  • 2011Brand orientation and market orientation — From alternatives to synergy330 cited
  • 2008Brand Management in Small to Medium-Sized Enterprises*275 cited
  • 2001Value-based marketing: Marketing strategies for corporate growth and shareholder value189 cited
  • 2011The underlying dimensions of brand orientation and its impact on financial performance166 cited
  • 2007Closing the marketing strategy to performance gap: the role of brand orientation136 cited
  • 2009Marketing Strategy and Wall Street: Nailing down Marketing's Impact132 cited

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  • 2005Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis127 cited
  • 2009A taxonomy of brand valuation practice: Methodologies and purposes117 cited
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