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Actual self‐concept versus ideal self‐concept
16 references·1 citing·42 second hop
Actual self‐concept versus ideal self‐concept (2013)Actual self‐concept versus ideal self‐con…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Direct and indirect effects of self-image congruence on brand loyalty (2006)Direct and indirect effects o…Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction (2001)Consumers and brands: a study…Retail Environment, Self-Congruity, and Retail Patronage (2000)Retail Environment, Self-Cong…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Self concept and product choice: An integrated perspective (1988)Self concept and product choi…Stability and malleability of the self-concept. (1986)Stability and malleability of…Possible selves. (1986)Possible selves.Using self-congruity and ideal congruity to predict purchase motivation (1985)Using self-congruity and idea…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts (1981)A Scale to Measure Self-Conce…Situational Variables and Consumer Behavior (1975)Situational Variables and Con…Self Concept, Ideal Self Concept, and Consumer Purchase Intentions (1974)Self Concept, Ideal Self Conc…Congruence Relationships between Self Images and Product Brands (1969)Congruence Relationships betw…Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach (1967)Consumer Self-Concept, Symbol…Exploring the value of sustainable fashion products among young Korean consumers (2022)Exploring the value of sustai…A Theory of Cognitive Dissonance (1957)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)The State of Psychological Ownership: Integrating and Extending a Century of Research (2003)Destination image and tourist loyalty: A meta-analysis (2013)A Theory of Cognitive Dissonance (2017)Client-Centered Therapy (1951)The Social Self: On Being the Same and Different at the Same Time (1991)A Collective Self-Esteem Scale: Self-Evaluation of One's Social Identity (1992)Multidimensional Model of Racial Identity: A Reconceptualization of African American Racial Identity (1998)The Interpersonal Theory of Psychiatry (2013)Mind, Self, and Society (2015)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Statistical principles in experimental design. (1962)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Drivers of consumer–brand identification (2012)Brand authenticity: An integrative framework and measurement scale (2014)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Possessions and the Extended Self (1988)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The role of consumer–brand identification in building brand relationships (2011)Identity-based consumer behavior (2012)Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Valuing Things: The Public and Private Meanings of Possessions (1994)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Anarchy is what states make of it: the social construction of power politics (1992)The Four-Phase Model of Interest Development (2006)Mechanisms Linking Social Ties and Support to Physical and Mental Health (2011)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1986Possible selves.5,801 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1975Situational Variables and Consumer Behavior1,645 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 1986Stability and malleability of the self-concept.1,024 cited
  • 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
  • 1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach895 cited
  • 1985Using self-congruity and ideal congruity to predict purchase motivation866 cited
  • 2000Retail Environment, Self-Congruity, and Retail Patronage604 cited
  • 1969Congruence Relationships between Self Images and Product Brands591 cited
  • 1988Self concept and product choice: An integrated perspective538 cited
  • 2001Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction408 cited
  • 1974Self Concept, Ideal Self Concept, and Consumer Purchase Intentions380 cited

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  • 1981A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts376 cited
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    • 2022Exploring the value of sustainable fashion products among young Korean consumers10 cited