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The paradox of customer education

16 references·16 citing·32 second hopsampled

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References

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1995

Customer Switching Behavior in Service Industries: An Exploratory Study

2,903 cited

2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics2,256 cited

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2020The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country58 cited
2011Beyond satisfaction55 cited
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2015Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment51 cited