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Effects of Storytelling in Advertising on Consumers` Empathy
16 references·0 citing·44 second hop
Effects of Storytelling in Advertising on Consumers` Empathy (2014)Effects of Storytelling in Advertising on…When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)When consumers and brands tal…A glossary of literary terms (2008)A glossary of literary termsMan-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1 (2004)Man-of-Action Heroes: The Pur…Sympathy and Empathy: Emotional Responses to Advertising Dramas (2003)Sympathy and Empathy: Emotion…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior (1994)Public Service Advertisements…Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…Music, Mood, and Marketing (1990)Music, Mood, and MarketingThe Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Gender schema theory: A cognitive account of sex typing. (1981)Gender schema theory: A cogni…The measurement of psychological androgyny. (1974)The measurement of psychologi…Strategic uses of narrative in the presentation of self and illness: A research note (1990)Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect (1992)Postmodernism and the Social Sciences (1992)The World's Body (2004)A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Availability: A heuristic for judging frequency and probability (1973)Judgment under Uncertainty: Heuristics and Biases (1975)Social cognitive theory of gender development and differentiation. (1999)Development of the Conformity to Masculine Norms Inventory. (2003)Gender As a Social Structure (2004)Influence : science and practice (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Online Display Advertising: Targeting and Obtrusiveness (2011)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influencer Marketing Effectiveness (2022)In A Different Voice: Psychological Theory And Women's Development (1982)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Schema Congruity as a Basis for Product Evaluation (1989)Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender differences in German consumer decision‐making styles (2004)Revisiting gender differences: What we know and what lies ahead (2014)Review of Child Development Research (1965)Sexing the body: gender politics and the construction of sexuality (2000)Are leader stereotypes masculine? A meta-analysis of three research paradigms. (2011)Family: Socialization and Interaction Process (2014)A Theory of Social Comparison Processes (1954)Telling more than we can know: Verbal reports on mental processes. (1977)Feeling and thinking: Preferences need no inferences. (1980)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)This Just In: Fake News Packs A Lot In Title, Uses Simpler, Repetitive Content in Text Body, More Similar To Satire Than Real News (2017)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Reading Literary Fiction Improves Theory of Mind (2013)
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1974The measurement of psychological androgyny.8,519 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 1981Gender schema theory: A cognitive account of sex typing.3,874 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 2008A glossary of literary terms2,013 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 1990Music, Mood, and Marketing746 cited
  • 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing641 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments636 cited
  • 2003Sympathy and Empathy: Emotional Responses to Advertising Dramas614 cited
  • 2004Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1

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595 cited
  • 1994Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior587 cited
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