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The effects of market orientation on trust and commitment

16 references·16 citing·41 second hopsampled

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1965Inequity In Social Exchange10,813 cited
1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
1987Developing Buyer-Seller Relationships9,139 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
1995The Structure of Commitment in Exchange2,238 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited

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1994

Collaborative advantage: The art of alliances

1,555 cited

1995Relational governance as an interorganizational strategy: An empirical test of the role of trust in economic exchange1,545 cited

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