References

• 1955A study of normative and informational social influences upon individual judgment.4,815 cited
• 1971Effects of externally mediated rewards on intrinsic motivation.4,166 cited
• 2001Motivation Crowding Theory3,026 cited
• 1983Advances in Consumer Research2,879 cited
• 1992The four elementary forms of sociality: Framework for a unified theory of social relations.2,510 cited
• 2000Pay Enough or Don't Pay at All*2,175 cited
• 2000A Fine is a Price1,816 cited
• 2011When and Why Incentives (Don't) Work to Modify Behavior1,739 cited
• 1975Marketing as Exchange1,648 cited
• 1979Interpersonal attraction in exchange and communal relationships.1,529 cited
• 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
• 2006The Psychological Consequences of Money1,336 cited
• 2011Ordinary Ethics: Anthropology, Language and Action1,055 cited
• 1990Foundations of Social Theory.950 cited
• 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
• 2004Effort for Payment