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The ‘nag factor’ and children’s product categories
16 references·7 citing·40 second hop
The ‘nag factor’ and children’s product categories (2006)The ‘nag factor’ and children’s product c…Discrete Choice Methods with Simulation (2003)Discrete Choice Methods with …Passing the Torch: Intergenerational Influences as a Source of Brand Equity (2002)Passing the Torch: Intergener…Discrete Choice Methods with Simulation (2001)Discrete Choice Methods with …Investigating Household State Dependence Effects across Categories (1999)Investigating Household State…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Marketing models of consumer heterogeneity (1998)Marketing models of consumer …The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …How Promotions Work (1995)How Promotions WorkOn Using Demographic Variables to Determine Segment Membership in Logit Mixture 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References

  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 2003Discrete Choice Methods with Simulation3,891 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 1998Marketing models of consumer heterogeneity790 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1995How Promotions Work655 cited
  • 1991An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity452 cited
  • 1994On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models385 cited
  • 2002Passing the Torch: Intergenerational Influences as a Source of Brand Equity363 cited
  • 1992Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach336 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 1978Observation of Parent-Child Interaction in Supermarket Decision-Making

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273 cited
  • 1999Investigating Household State Dependence Effects across Categories268 cited
  • Cited by

    • 2014‘Mum, can I play on the internet?’71 cited
    • 2012Children's influence in family buying process in India46 cited
    • 2020Marketing to Children in Supermarkets: An Opportunity for Public Policy to Improve Children’s Diets31 cited
    • 2009Marketing to children: a planning framework24 cited
    • 2012Pester power: it's all in “the game”21 cited
    • 2016Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework18 cited
    • 2009the Parent Child Purchase Relationship12 cited