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Using purchase influence niching for better focus in industrial marketing plans
16 references·0 citing·33 second hop
Using purchase influence niching for better focus in industrial marketing plans (1994)Using purchase influence niching for bett…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Competing on capabilities: the new rules of corporate strategy. (1992)Competing on capabilities: th…How Competitive Forces Shape Strategy (1989)How Competitive Forces Shape …From Competitive Advantage to Corporate Strategy (1989)From Competitive Advantage to…The House of Quality (1988)The House of QualityStrategic Market Management (1984)Strategic Market ManagementThe Optimal Number of Response Alternatives for a Scale: A Review (1980)The Optimal Number of Respons…Defining the Business: The Starting Point of Strategic Planning (1980)Defining the Business: The St…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Organizational Buying Behavior (1973)Organizational Buying BehaviorIssues in Marketing's Use of Multi-Attribute Attitude Models (1973)Issues in Marketing's Use of …Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Marketing Research (1970)Marketing ResearchBenefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)Inter-firm R&D partnerships: an overview of major trends and patterns since 1960 (2002)The Market for Corporate Control: The Scientific Evidence (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)The Effect of a Market Orientation on Business Profitability (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Comparative Advantage Theory of Competition (1995)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Market orientation, customer value, and superior performance (1994)The management of resources and the resource of management (1995)An exploration towards a production theory and its application to construction (2000)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1970Marketing Research3,552 cited
  • 1989How Competitive Forces Shape Strategy3,267 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1988The House of Quality2,266 cited
  • 1989From Competitive Advantage to Corporate Strategy2,170 cited
  • 1984Strategic Market Management1,271 cited
  • 1992Competing on capabilities: the new rules of corporate strategy.1,190 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 1980The Optimal Number of Response Alternatives for a Scale: A Review814 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1980Defining the Business: The Starting Point of Strategic Planning747 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1973Organizational Buying Behavior

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