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Advertising standardization in multinational corporations
16 references·4 citing·44 second hop
Advertising standardization in multinational corporations (2003)Advertising standardization in multinatio…Culture's Consequences (2018)Culture's ConsequencesThe Impact of Culture on the Strategy of Multinational Enterprises: Does National Origin Affect Ownership Decisions? (1998)The Impact of Culture on the …Exploiting globalization potential: U.S. and japanese strategies (1994)Exploiting globalization pote…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…Managing across Borders: The Transnational Solution (1990)Managing across Borders: The …Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation (1988)The Multinational Corporation…Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…Competition in Global Industries (1987)Competition in Global Industr…A Cross-National Comparison of Consumer Research Measures (1987)A Cross-National Comparison o…Standardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…Customizing global marketing (1986)Customizing global marketingCentralization in Headquarters–Subsidiary Relationships (1986)Centralization in Headquarter…Cross-Cultural Management Research: The Ostrich and the Trend. (1983)Cross-Cultural Management Res…How Global Companies Win Out (1982)How Global Companies Win OutEstimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Regionalization vs. globaliza…Market convergence and advertising standardization in the European Union (2007)Market convergence and advert…International advertising strategy: the standardisation question in manager studies (2007)International advertising str…Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union (2006)Who Standardizes Advertising …Conditional logit analysis of qualitative choice behavior (1972)Markets and Hierarchies: Analysis and Antitrust Implications. 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(1983)The Cultural Relativity of the Quality of Life Concept (1984)Cross-Cultural Training Effectiveness: A Review and a Theoretical Framework for Future Research (1990)Toward a Comprehensive Model of International Adjustment: An Integration of Multiple Theoretical Perspectives (1991)The Multinational Corporation as an Interorganizational Network (1990)Knowledge Flows and the Structure of Control Within Multinational Corporations (1991)Modernization, Cultural Change, and Democracy (2001)Coevolution of Firm Absorptive Capacity and Knowledge Environment: Organizational Forms and Combinative Capabilities (1999)A perspective on regional and global strategies of multinational enterprises (2004)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The Measurement of Independent and Interdependent Self-Construals (1994)Varieties of Capitalism (2001)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. 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this work references cited by second hop

References

  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 2018Culture's Consequences5,455 cited
  • 1987Competition in Global Industries1,666 cited
  • 1990Managing across Borders: The Transnational Solution1,569 cited
  • 1988The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation1,279 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 1998The Impact of Culture on the Strategy of Multinational Enterprises: Does National Origin Affect Ownership Decisions?566 cited
  • 1983Cross-Cultural Management Research: The Ostrich and the Trend.457 cited
  • 1987A Cross-National Comparison of Consumer Research Measures418 cited
  • 1982How Global Companies Win Out388 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1994Exploiting globalization potential: U.S. and japanese strategies337 cited
  • 1986Customizing global marketing323 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited

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  • 1986Centralization in Headquarters–Subsidiary Relationships292 cited
  • Cited by

    • 2006Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union62 cited
    • 2007Market convergence and advertising standardization in the European Union57 cited
    • 2007International advertising strategy: the standardisation question in manager studies47 cited
    • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited