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Measuring Customer-Perceived Value in Business Markets

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References

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1980The Development of Buyer‐Seller Relationships in Industrial Markets1,300 cited

Cited by

2004The relationships among perceived quality, perceived risk and perceived product value502 cited
2005Relationship Value in Business Markets: The Construct and Its Dimensions299 cited
2017Role of social media in retail network operations and marketing to enhance customer satisfaction282 cited
2007Customer value in the hotel industry: What managers believe they deliver and what customer experience280 cited
2012The integration of value-based adoption and expectation–confirmation models: An example of IPTV continuance intention271 cited
2004Comprendre et mesurer la valeur du point de vue du consommateur265 cited
2007Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation263 cited
2013The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise261 cited
2004Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industries259 cited
2018Conceptualizing and communicating value in business markets: From value in exchange to value in use256 cited
2001Customer Value in Business Markets244 cited
2016A customization-oriented framework for design of sustainable product/service system237 cited
2005Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals228 cited
2006The joint contribution of marketing and sales to the creation of superior customer value212 cited
2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
2012Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills192 cited