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Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

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2005The interaction of retail density and music tempo: Effects on shopper responses179 cited

1990Ease of Message Processing as a Moderator of Repetition Effects in Advertising168 cited

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2017Advertising to the masses: the effects of crowding on the attention to place-based advertising19 cited
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2017Paradoxical effects of famous music in retail venues15 cited
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