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Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands
16 references·7 citing·40 second hop
Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands (2015)Conceptualising the influence of the cult…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (2009)Cosmopolitanism, Consumer Eth…Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Marketing renaissance: How re…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)동아시아 문화와 경영, Geert Hofstede, …Status Consumption in Consumer Behavior: Scale Development and Validation (1999)Status Consumption in Consume…A Meta-Analysis of Country-of-Origin Effects (1995)A Meta-Analysis of Country-of…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Clustering Countries on Attitudinal Dimensions: A Review and Synthesis (1985)Clustering Countries on Attit…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …The Role of Personal Values in Marketing and Consumer Behavior (1977)The Role of Personal Values i…Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem (2024)Consumer Xenocentrism and Wel…Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus (2024)Consumer ethnocentrism: bibli…Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands (2022)Xenocentrism, Ethnocentrism, …Why Do Russian Consumers Prefer Foreign-Made Products and Brands? 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(1983)Culture and Congruence: The Fit Between Management Practices and National Culture (1996)Motivation and Personality (1997)Culture specific and cross-culturally generalizable implicit leadership theories (1999)On the costs and benefits of emotional labor: A meta-analysis of three decades of research. (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The Presentation of Self in Everyday Life. (1956)Society and the Adolescent Self-Image (1965)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)Exploring consumer status and conspicuous consumption (2004)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)Frustration and aggression. (1939)Generalized expectancies for internal versus external control of reinforcement. 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References

  • 2009The Theory of the Leisure Class5,281 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1985Clustering Countries on Attitudinal Dimensions: A Review and Synthesis1,551 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 1999Status Consumption in Consumer Behavior: Scale Development and Validation957 cited
  • 1995A Meta-Analysis of Country-of-Origin Effects952 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 1977The Role of Personal Values in Marketing and Consumer Behavior783 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

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730 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
  • 2009Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes600 cited
  • Cited by

    • 2020Ethnocentrism at the Coffee Shop Industry: A Study of Starbucks in Developing Countries28 cited
    • 2022Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands23 cited
    • 2021Why Do Russian Consumers Prefer Foreign-Made Products and Brands?19 cited
    • 2020The Xenocentrism scale in Brazil: validation with wine consumers19 cited
    • 2024Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus16 cited
    • 2017Passive innovation resistance – a conservative consumer perspective16 cited
    • 2024Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem12 cited