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Sport Sponsorship: Evaluating the Sport and Brand Image Match

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References

1997Dimensions of Brand Personality5,056 cited
1986Strategic Brand Concept-Image Management2,198 cited
1994Sports Marketing: Competitive Business Strategies for Sports83 cited

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2007Assessing the use of the brand personality scale in team sport55 cited
2014Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs52 cited
2000Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory50 cited
2006Understanding relationship fading in cultural sponsorships48 cited
2013Annika Sörenstam – a hybrid personal sports brand48 cited
2016Five dimensions of brand personality traits in sport43 cited
2007The Impact of Repeat Attendance on Event Sponsorship Effects43 cited
2012Views of children and parents on limiting unhealthy food, drink and alcohol sponsorship of elite and children's sports39 cited
2008A Modified Brand Personality Scale for the Restaurant Industry35 cited

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2019

The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures

31 cited

2011Measuring Event-Brand Congruence30 cited

2017Sport team personality: It’s not all about winning!30 cited

2016Validating and extending the sport brand personality scale28 cited

2016It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image25 cited