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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention
16 references·7 citing·41 second hop
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this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts4,751 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1996Trust and Breach of the Psychological Contract3,027 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2012Enhance green purchase intentions1,365 cited

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  • 1997Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination1,238 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
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    • 2018Towards green experiential loyalty73 cited
    • 2020What influences intention to purchase sustainable products? impact of advertising and materialism39 cited
    • 2020Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh32 cited
    • 2023Moving toward sustainable development: Social, economic and environmental value as antecedents of purchase intention in the sustainable crafts sector28 cited
    • 2024Assessment of Indian consumers’ green purchase intention: an integration of theory of planned behaviour and meta-analysis27 cited
    • 2019The impact of mass customization on fashion-innovative students: an assessment of need for uniqueness, self-identity, and perceived performance risk24 cited
    • 2021Validating the theory of planned behavior in green purchasing behavior13 cited