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Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing
10 references·16 citing·45 second hop
Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing (2005)Two Roads to Updating Brand Personality I…The Situational Impact of Brand Image Beliefs (2004)The Situational Impact of Bra…Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives (2002)Effects of Inconsistent Attri…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Social Cognition And Social Perception (1987)Social Cognition And Social P…The role of category accessibility in the interpretation of information about persons: Some determinants and implications. (1979)The role of category accessib…Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. (1979)Biased assimilation and attit…Forming impressions of personality. (1946)Forming impressions of person…A constant error in psychological ratings. 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A contextual priming explanation for recruitment Web site characteristics as antecedents of job seekers’ organizational image perceptions (2010)So what do you think of the o…The effect of employee behavior on brand personality impressions and brand attitudes (2009)The effect of employee behavi…MAPping the Frontiers: Theoretical Advances in Consumer Research onMemory,Affect, andPersuasion (2006)MAPping the Frontiers: Theore…Personality: A Psychological Interpretation (1938)Principles of Behavior (1944)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. 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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.4,582 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1946Forming impressions of personality.2,693 cited
  • 1920A constant error in psychological ratings.2,162 cited
  • 1979The role of category accessibility in the interpretation of information about persons: Some determinants and implications.1,529 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1987Social Cognition And Social Perception899 cited
  • 2004The Situational Impact of Brand Image Beliefs304 cited
  • 2002Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives234 cited

Cited by

  • 2013Information and Communication Technologies in Tourism 2014317 cited
  • 2017“Don't pretend to be my friend!” When an informal brand communication style backfires on social media229 cited
  • 2013Brand personality: A meta-analytic review of antecedents and consequences204 cited
  • 2018The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

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179 cited
  • 2011When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*171 cited
  • 2016Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation135 cited
  • 2013Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t)134 cited
  • 2019The Phenomenon of Brand Love: A Systematic Literature Review134 cited
  • 2013The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa128 cited
  • 2020The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude123 cited
  • 2009The effect of employee behavior on brand personality impressions and brand attitudes122 cited
  • 2020They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance114 cited
  • 2010So what do you think of the organization? A contextual priming explanation for recruitment Web site characteristics as antecedents of job seekers’ organizational image perceptions110 cited
  • 2006MAPping the Frontiers: Theoretical Advances in Consumer Research onMemory,Affect, andPersuasion99 cited
  • 2012Consumers' implicit theories about personality influence their brand personality judgments98 cited
  • 2015From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain98 cited