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Cited by

• 2015Advertising in social media: a review of empirical evidence362 cited
• 2013The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence91 cited
• 2010The impact of media fragmentation on audience targeting: An empirical generalisation approach52 cited
• 2011Forecasting television ratings52 cited
• 2012Using a nested logit model to forecast television ratings38 cited
• 2023Selling the American People37 cited
• 2019From media planner to media expert: The digital effect in advertising31 cited
• 2021Adaptive Subtitles: Preferences and Trade-Offs in Real-Time Media Adaption31 cited
• 2017Facebook Advertising to Recruit Young, Urban Women into an HIV Prevention Clinical Trial30 cited
• 2020Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements22 cited
• 2018A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices across Industries17 cited
• 2013A classification framework for out-of-home advertising media in South Africa16 cited
• 2010Receptiveness of Black Americans to outdoor advertising15 cited
• 2017