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Marketing corporate image: the company as your number one product
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  • 2020Destination branding: Opportunities and new challenges187 cited
  • 2008An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships72 cited
  • 2010The role of corporate image in business-to-business export ventures: A resource-based approach54 cited
  • 2008Desired and perceived identities of fashion retailers41 cited
  • 2002Corporate branding in the retail sector: a pilot study35 cited
  • 2008The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry29 cited
  • 2002People's Perceptions of Foreign Hotel Chains in China's Market: An Empirical Study of the Effects of Country-of-Origin and Corporate Identity21 cited
  • 2005Cruise Line Logo Recognition13 cited

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