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Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
16 references·13 citing·39 second hop
Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications (2009)Marketing and the Logic of Service: Value…The Practice of Management (2012)The Practice of ManagementOn value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Managing the co-creation of value (2007)Managing the co-creation of v…Competing through service: Insights from service-dominant logic (2006)Competing through service: In…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer loyalty in e-commerc…Consumer Value: A Framework for Analysis and Research (1999)Consumer Value: A Framework f…Organizational Learning: A Theory of Action Perspective (1997)Organizational Learning: A Th…Developing relationships in business networks (1995)Developing relationships in b…Service Quality: Insights and Managerial Implications from the Frontier (1994)Service Quality: Insights and…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A Role Theory Perspective on …Marketing as Exchange (1975)Marketing as ExchangeA Generic Concept of Marketing (1972)A Generic Concept of MarketingA Theory of the Allocation of Time (1965)A Theory of the Allocation of…Wie aus digitalen Services Wert entsteht: Interaktionen richtig gestalten (2020)Wie aus digitalen Services We…Customer willingness to participate in value co-creation: The moderating effect of social ties (empirical study of automobile customers in Ghana) (2019)Customer willingness to parti…Customer Satisfaction as an Antecedent to Engagement in Co-Creation of Value in the Hotel Industry (2018)Customer Satisfaction as an A…Understand what your maintenance service partners value (2017)Understand what your maintena…Analysis and Design of Service Business Models (2015)Analysis and Design of Servic…Service Systems for Value Co-Creation (2013)Service Systems for Value Co-…Moving forward with service dominant logic: Exploring the strategic orientations of a service-centred view of the firm (2013)Moving forward with service d…Customer Integration in Service Business Models (2013)Customer Integration in Servi…The Effects of Service Orientation, Technology Orientation and Open Innovation on the Performance of Software-intensive Service Businesses (2012)The Effects of Service Orient…Reflections on student‐university interactions for next generation learning (2012)Reflections on student‐univer…The orchestrating firm: value creation in the video game industry (2011)The orchestrating firm: value…Reframing customer value from a dominant logics perspective (2011)Reframing customer value from…Towards Service Logic: The Unique Contribution of Value Co-Creation (2009)Towards Service Logic: The Un…The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously (2000)The strategic impact of external networks: subsidiary performance and competence development in the multinational corporation (2002)Firm resources and sustained competitive advantage (2004)Sustainable supply chain management and inter‐organizational resources: a literature review (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)The influence of online product recommendations on consumers’ online choices (2004)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Engagement (2011)Institutions and axioms: an extension and update of service-dominant logic (2015)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)From value chain to value constellation: designing interactive strategy. (1993)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Service-dominant logic: reactions, reflections and refinements (2006)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Human Capital, Effort, and the Sexual Division of Labor (1985)Beyond SES: A Resource Model of Political Participation (1995)''Bargaining'' and Gender Relations: Within and Beyond the Household (1997)The Capabilities of Market-Driven Organizations (1994)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Psychological Safety and Learning Behavior in Work Teams (1999)Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 (2001)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1997Organizational Learning: A Theory of Action Perspective11,107 cited
  • 1965A Theory of the Allocation of Time10,338 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2012The Practice of Management3,745 cited
  • 2007Managing the co-creation of value3,467 cited
  • 1995Developing relationships in business networks3,265 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,339 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 2006Competing through service: Insights from service-dominant logic1,704 cited
  • 1975Marketing as Exchange1,648 cited
  • 1994Service Quality: Insights and Managerial Implications from the Frontier1,539 cited
  • 1999Consumer Value: A Framework for Analysis and Research1,527 cited
  • 1972A Generic Concept of Marketing

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1,427 cited

Cited by

  • 2013Moving forward with service dominant logic: Exploring the strategic orientations of a service-centred view of the firm23 cited
  • 2012Reflections on student‐university interactions for next generation learning22 cited
  • 2011The orchestrating firm: value creation in the video game industry22 cited
  • 2009Towards Service Logic: The Unique Contribution of Value Co-Creation22 cited
  • 2011Reframing customer value from a dominant logics perspective20 cited
  • 2020Wie aus digitalen Services Wert entsteht: Interaktionen richtig gestalten19 cited
  • 2012The Effects of Service Orientation, Technology Orientation and Open Innovation on the Performance of Software-intensive Service Businesses18 cited
  • 2019Customer willingness to participate in value co-creation: The moderating effect of social ties (empirical study of automobile customers in Ghana)17 cited
  • 2013Customer Integration in Service Business Models13 cited
  • 2018Customer Satisfaction as an Antecedent to Engagement in Co-Creation of Value in the Hotel Industry13 cited
  • 2013Service Systems for Value Co-Creation12 cited
  • 2015Analysis and Design of Service Business Models12 cited
  • 2017Understand what your maintenance service partners value11 cited