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Brand Loyalty and Situational Effects

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References

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1979An Information Processing Theory of Consumer Choice2,245 cited
1975Situational Variables and Consumer Behavior1,645 cited
1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
1971Group dynamics : the psychology of small group behavior1,332 cited
1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
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1989The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping585 cited
1974An Exploratory Assessment of Situational Effects in Buyer Behavior571 cited
1989An empirical examination of the antecedents of commitment to difficult goals.

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563 cited

1968Performance and satisfaction as a function of individual-environment fit.512 cited

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