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SOSYAL AMACA YÖNELİK PAZARLAMA REKLAMLARININ MARKAYA YÖNELİK TUTUM VE SATINALMA NİYETİNE ETKİSİ:ANADOLU ÜNİVERSİTESİ ÖĞRETİM ELEMANLARINA YÖNELİK BİR UYGULAMA / THE EFFECTS OF CAUSE RELATED MARKETING ADS ON THE ATTITUDE TOWARDS THE BRAND AND PURCHASE INTENTION: AN APPLICATION ON THE ACADEMIC STAFF OF ANADOLU UNIVERSITY
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SOSYAL AMACA YÖNELİK PAZARLAMA REKLAMLARININ MARKAYA YÖNELİK TUTUM VE SATINALMA NİYETİNE ETKİSİ:ANADOLU ÜNİVERSİTESİ ÖĞRETİM ELEMANLARINA YÖNELİK BİR UYGULAMA / THE EFFECTS OF CAUSE RELATED MARKETING ADS ON THE ATTITUDE TOWARDS THE BRAND AND PURCHASE INTENTION: AN APPLICATION ON THE ACADEMIC STAFF OF ANADOLU UNIVERSITY (2014)SOSYAL AMACA YÖNELİK PAZARLAMA REKLAMLARI…Social Marketing: Why should the Devil have all the Best Tunes (2013)Social Marketing: Why should …Cause-related marketing: who cares wins (2012)Cause-related marketing: who …Dimensions of fit between a brand and a social cause and their influence on attitudes (2010)Dimensions of fit between a b…Overcoming skepticism towards cause related claims: the case of Norway (2009)Overcoming skepticism towards…The effect of fit and dominance in cause marketing communications (2008)The effect of fit and dominan…Persuasion in Advertising (2003)Persuasion in AdvertisingCan the Overcommercialization of Cause-Related Marketing Harm Society? (2001)Can the Overcommercialization…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Advertising communications & promotion management (1997)Advertising communications & …Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Conceptualizing Involvement (1986)Conceptualizing InvolvementMeasuring the Involvement Construct (1985)Measuring the Involvement Con…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Personal involvement as a determinant of argument-based persuasion. 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(1999)A Framework for Conceptual Contributions in Marketing (2011)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)Advances in Consumer Research (2025)Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View (1999)Absolute and relative resources as determinants of international acquisitions (2002)Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Anti-consumption and brand avoidance (2008)Book Review Essay: Taking Stock of Stakeholder Management (2005)Cause-related marketing: More buck than bang? 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References

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  • 2001Can the Overcommercialization of Cause-Related Marketing Harm Society?170 cited
  • 2008The effect of fit and dominance in cause marketing communications167 cited
  • 2013Social Marketing: Why should the Devil have all the Best Tunes164 cited
  • 2009

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Overcoming skepticism towards cause related claims: the case of Norway
113 cited
  • 2003Persuasion in Advertising107 cited
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