References

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• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
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• 1981Designing Research for Application1,805 cited
• 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
• 1999Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad708 cited
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• 2005The Importance of Perceived Endorser Credibility in South Korean Advertising