References

• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 1978The External Control of Organizations.4,945 cited
• 1978Strategy formulation : analytical concepts2,525 cited
• 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
• 1986Installed base and compatibility : innovation, product preannouncements and predation1,529 cited
• 1990Environment‐strategy coalignment: An empirical test of its performance implications1,125 cited
• 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
• 1983Effects of need for cognition on message evaluation, recall, and persuasion.849 cited
• 1991The Impact of Product Innovativeness on Performance820 cited
• 1997The Determinants of Japanese New Product Successes561 cited
• 2004The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance512 cited
• 1999Identifying the Key Success Factors in New Product Launch419 cited
• 2006Enhancing alliance performance: The effects of contractual-based versus relational-based governance396 cited
• 2003The Impact of Communication Strategy on Launching New Products: The Moderating Role of Product Innovativeness