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Retailers’ perceptions of product brand equity: an empirical study of Vietnamese independent grocers
16 references·0 citing·37 second hop
Retailers’ perceptions of product brand equity: an empirical study of Vietnamese independent grocers (2006)Retailers’ perceptions of product brand e…Business Research Methods (2022)Business Research MethodsPrinciples and Practice of Structural Equation Modeling (1998)Principles and Practice of St…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Research Methods: Qualitative and Quantitative Approaches (1991)Social Research Methods: Qual…Scale Development : Theory and Applications (1991)Scale Development : Theory an…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Foundations of Behavioral Research (1974)Foundations of Behavioral Res…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)
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References

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  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
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  • 1974Foundations of Behavioral Research7,346 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1991Social Research Methods: Qualitative and Quantitative Approaches7,049 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited

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  • 1991Assessing Construct Validity in Organizational Research6,615 cited
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