References

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• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1961The Economics of Information5,253 cited
• 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
• 1985Influence : science and practice3,573 cited
• 1993Social Desirability Bias and the Validity of Indirect Questioning2,793 cited
• 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
• 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels1,537 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
• 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
• 1998Variety for sale: Mass customization or mass confusion?896 cited
• 2001The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France885 cited
• 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing