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Construir marcas poderosas
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Construir marcas poderosas (1996)Construir marcas poderosasMuseum brand identity model approach: An online Delphi Study (2022)Museum brand identity model a…Gestión de marca y competitividad empresarial: Un estudio explicativo de procesos fundamentales (2022)Gestión de marca y competitiv…Artists brands and museums: understanding brand identity (2021)Artists brands and museums: u…El papel de la tipografía en la percepción de una marca (2020)El papel de la tipografía en …Análisis de modelos de Branding Corporativo (2020)Análisis de modelos de Brandi…Trade marketing como estrategia de posicionamiento empresarial (2019)Trade marketing como estrateg…Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness (2019)Effective communication model…La identidad de marca desde el criterio del consumidor ecuatoriano (2017)La identidad de marca desde e…An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited “Bierzo” Wine “Puerta del Viento” Case Study (2015)An Integral Sustainable Innov…The Effect Of Promotion Type And Benefit Congruency On Brand Image (2011)The Effect Of Promotion Type …Perfil de valor de marca y la medición de sus componentes (2008)Perfil de valor de marca y la…The Role of Packaging in Positioning an Orange Juice (2007)The Role of Packaging in Posi…Estrategia de promoción e imagen de marca: influencia del tipo de promoción, de la notoriedad de la marca y de la congruencia de beneficios (2007)Estrategia de promoción e ima…Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca (2005)Propuesta de medición de la i…Measures of Marketing Success: (2002)Measures of Marketing Success:Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Marketing management: analysis. planning. implementation and control (2000)SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES (2003)Customer relationship management implementation (2011)The impact of E-marketing use on small business enterprises' marketing success (2011)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)What is strategy (2000)Strategic Brand Management (2007)Encouraging children to eat more healthily: The influence of packaging (2011)The Role of Packaging in Brand Communication (2012)Impact of Product Packaging on Consumer Perception and Purchase Intention (2015)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Consumer response to gift promotions (2011)Role of Advertising and Promotion in Brand Equity Creation (2015)The role of marketing communication mix on Korean customers' coffee shop brand evaluations (2020)Building Brand Identity: A Strategy for Success in a Hostile Marketplace (1995)The New Strategic Brand Management (2004)Building brand identity in competitive markets: a conceptual model (2008)Percepción de marca y comportamiento de compra del consumidor en empresas del sector comercial Tungurahua (2020)Plan promocional: Herramienta para elevar el valor de marca del sector cooperativista en Tungurahua-Ecuador (2021)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Importancia de la estrategia de comunicación y su relación con el insight para conseguir la eficacia publicitaria: el caso de España (2020)La investigación en Publicidad y Relaciones Públicas: tendencias en contenidos (2000-2020) (2020)The role of advertising in brand image development (1995)Métodos cuantitativos de investigación en comunicación (2007)Three Approaches to Qualitative Content Analysis (2005)Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)The qualitative research interview (2006)Curating the Museum as a Brand (2024)The balanced scorecard : measures that drive performance (1992)The new strategic brand management: creating and sustaining brand equity long term (2005)Recent Developments in Structural Equation Modeling (1982)Un sistema de clasificación de los diseños de investigación en psicología (2013)
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  • 2002Measures of Marketing Success:118 cited
  • 2007The Role of Packaging in Positioning an Orange Juice63 cited
  • 2011The Effect Of Promotion Type And Benefit Congruency On Brand Image57 cited
  • 2020Análisis de modelos de Branding Corporativo20 cited
  • 2019Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness18 cited
  • 2020El papel de la tipografía en la percepción de una marca15 cited
  • 2021Artists brands and museums: understanding brand identity14 cited
  • 2005Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca12 cited
  • 2017La identidad de marca desde el criterio del consumidor ecuatoriano11 cited
  • 2022Gestión de marca y competitividad empresarial: Un estudio explicativo de procesos fundamentales10 cited
  • 2008Perfil de valor de marca y la medición de sus componentes10 cited
  • 2019Trade marketing como estrategia de posicionamiento empresarial9 cited
  • 2007Estrategia de promoción e imagen de marca: influencia del tipo de promoción, de la notoriedad de la marca y de la congruencia de beneficios8 cited
  • 2015An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited “Bierzo” Wine “Puerta del Viento” Case Study

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1 cited
  • 2022Museum brand identity model approach: An online Delphi Study1 cited