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Marketing‐orientated pricing
16 references·3 citing·31 second hop
Marketing‐orientated pricing (2012)Marketing‐orientated pricingThe Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis (2003)Trading off between Value Cre…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…A Multiproduct Dynamic Pricing Problem and Its Applications to Network Yield Management (1997)A Multiproduct Dynamic Pricin…Determinants of Store-Level Price Elasticity (1995)Determinants of Store-Level P…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…The use of lisrel in validating marketing constructs (1991)The use of lisrel in validati…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Method variance as an artifact in self-reported affect and perceptions at work: Myth or significant problem? (1987)Method variance as an artifac…Limit Pricing and Entry under Incomplete Information: An Equilibrium Analysis (1982)Limit Pricing and Entry under…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature (1978)Factors Affecting Response Ra…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Marketing Research (1970)Marketing ResearchPricing Research: State of the Art and Future Opportunities (2021)Pricing Research: State of th…The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India (2019)The contingent effect of prod…Pricing myopia: do leading companies capture the full value of their pricing strategies? (2014)Pricing myopia: do leading co…Understanding Attitudes and Predicting Social Behavior (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)What is coefficient alpha? An examination of theory and applications. (1993)Formative versus reflective measurement models: Two applications of formative measurement (2008)Coronavirus Anxiety Scale: A brief mental health screener for COVID-19 related anxiety (2020)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The use of partial least squares path modeling in international marketing (2009)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1970Marketing Research3,552 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1991The use of lisrel in validating marketing constructs1,864 cited
  • 1982Limit Pricing and Entry under Incomplete Information: An Equilibrium Analysis1,038 cited
  • 1978Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature999 cited
  • 1987Method variance as an artifact in self-reported affect and perceptions at work: Myth or significant problem?956 cited
  • 2003Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis939 cited

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1997
A Multiproduct Dynamic Pricing Problem and Its Applications to Network Yield Management
636 cited
  • 1995Determinants of Store-Level Price Elasticity547 cited
  • Cited by

    • 2014Pricing myopia: do leading companies capture the full value of their pricing strategies?22 cited
    • 2021Pricing Research: State of the Art and Future Opportunities16 cited
    • 2019The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India9 cited