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Handbook of Pricing Research in Marketing

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References

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2019Pricing and Product-bundling Strategies for E-commerce Platforms with Competition110 cited
2020Consumer innovativeness, product innovation and smart toys98 cited
2018Fighting store brands through the strategic timing of pricing and advertising decisions98 cited
2016On Consumer Beliefs about Quality and Taste95 cited
2015How do you feel when you see a list of prices? the interplay among price dispersion, perceived risk and initial trust in Chinese C2C market

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91 cited

2013An appraisal of behavioral price research (part 1): price as a physical stimulus86 cited

2011Optimal Preorder Strategy with Endogenous Information Control79 cited

2014Strategic Loyalty Reward in Dynamic Price Discrimination72 cited

2013Dynamic pricing with strategic customers71 cited

2016Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies67 cited

2013Dynamic Pricing and Learning: Historical Origins, Current Research, and New Directions67 cited

2013Periodicity of pricing and marketing efforts in a distribution channel66 cited

2016Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes63 cited

2014Strategic Role of Retailer Bundling in a Distribution Channel61 cited