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International marketing, strategic orientations and business success

7 references·16 citing·50 second hopsampled

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References

2000International corporate entrepreneurship and firm performance924 cited
2010Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?544 cited
2009Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization326 cited
2000A contingency-based approach to understanding export performance240 cited
2011Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital199 cited
2012Export market orientation, managerial ties, and performance165 cited
2012Kirznerian and Schumpeterian entrepreneurial‐oriented behavior in turbulent export markets134 cited

Cited by

2021Marketing research on Mobile apps: past, present and future245 cited
2021Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity148 cited
2014The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective130 cited
2015Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA127 cited
2014Proactive learning culture121 cited
2018SMEs international growth: The moderating role of experience on entrepreneurial and learning orientations

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106 cited

2022Customer-centric strategy driving innovativeness and business growth in international markets97 cited

2018Assessing the drivers and impact of international marketing agility93 cited

2017Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets92 cited

2019Developing and validating a multi-dimensional measure of coopetition87 cited

2021Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities86 cited

2013Export market exploitation and exploration and performance86 cited

2017Applying complexity theory: A primer for identifying and modeling firm anomalies83 cited

2020Antecedents to differentiation strategy in the exporting SME82 cited

2021Corporate brand orientation: Identity, internal images, and corporate identification matters80 cited

2017The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition79 cited