References

• 1979Review of Psychometric theory (2nd ed.).11,425 cited
• 1973The nature of human values10,141 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
• 1983THE GLOBALIZATION OF MARKETS3,411 cited
• 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
• 1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐19881,155 cited
• 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
• 1990A Model of New Product Development: An Empirical Test837 cited
• 1992The Influence of Global Marketing Standardization on Performance792 cited
• 1977The Role of Personal Values in Marketing and Consumer Behavior783 cited
• 1993Product and Promotion Adaptation in Export Ventures: An Empirical Investigation540 cited
• 1985The Impact of Export Strategy on Export Sales Performance525 cited
• 1986THE MYTH OF GLOBALIZATION520 cited
• 1986Customizing global marketing323 cited