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The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness

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References

2000A Guide to Modern Econometrics1,768 cited
2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty617 cited
2008Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty206 cited
2002Card loyalty. A new emerging issue in grocery retailing153 cited
2007On the impact of loyalty cards on store loyalty: Does the customers’ satisfaction with the reward scheme matter?132 cited
2008“It's nice to get a wee treat if you've had a bad week”: Consumer motivations in retail loyalty scheme points redemption84 cited
2010A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia53 cited
2005An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty37 cited
2005Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data35 cited
2010Exploring customers’ store loyalty using the means-end chain approach31 cited

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2017Investigating Customer Perceptions of Loyalty Cards and their Influence on Purchasing Behaviour in Major Retail Stores5 cited

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