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Fantasy Sport Consumer Segmentation: An Investigation into the Differing Consumption Modes of Fantasy Football Participants
11 references·6 citing·47 second hop
Fantasy Sport Consumer Segmentation: An Investigation into the Differing Consumption Modes of Fantasy Football Participants (2010)Fantasy Sport Consumer Segmentation: An I…The effects of fantasy football participation on NFL consumption: A qualitative analysis (2009)The effects of fantasy footba…Development of the Motivation Scale for Sport Online Consumption (2008)Development of the Motivation…Symbiosis and Substitution in Spectator Sport (2006)Symbiosis and Substitution in…Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference (2005)Relationships among Spectator…Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty (2000)Using the Psychological Commi…The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television (1999)The Impact of Fan Attitudes o…Analyzing the Commitment-Loyalty Link in Service Contexts (1999)Analyzing the Commitment-Loya…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…A Second Generation Little Jiffy (1970)A Second Generation Little Ji…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events (2023)From the land of Gama: event …Blinded by Attachment: Examining the Overconfidence Bias of Sports Fans’ Intertemporal Ticket Purchase Decisions (2023)Blinded by Attachment: Examin…Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants (2016)Fantasy vs. Reality: Explorin…Segmenting initial fans of a new team: A taxonomy of sport early adopters (2015)Segmenting initial fans of a …Gambling and Fantasy: An Examination of the Influence of Money on Fan Attitudes and Behaviors (2012)Gambling and Fantasy: An Exam…Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption (2011)Segmenting Motivation: An Ana…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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this work references cited by second hop

References

  • 1970A Second Generation Little Jiffy4,816 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1999Analyzing the Commitment-Loyalty Link in Service Contexts987 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 2000Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty403 cited
  • 2005Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference383 cited
  • 2008Development of the Motivation Scale for Sport Online Consumption194 cited
  • 2009The effects of fantasy football participation on NFL consumption: A qualitative analysis97 cited
  • 1999The Impact of Fan Attitudes on Intentions to Watch Professional Basketball Teams on Television79 cited
  • 2006Symbiosis and Substitution in Spectator Sport74 cited

Cited by

  • 2011Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption36 cited
  • 2015Segmenting initial fans of a new team: A taxonomy of sport early adopters28 cited
  • 2012Gambling and Fantasy: An Examination of the Influence of Money on Fan Attitudes and Behaviors26 cited

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  • 2023From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events21 cited
  • 2016Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants21 cited
  • 2023Blinded by Attachment: Examining the Overconfidence Bias of Sports Fans’ Intertemporal Ticket Purchase Decisions5 cited