SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
“Country of Origin” as Brand Element
16 references·2 citing·47 second hop
“Country of Origin” as Brand Element (2010)“Country of Origin” as Brand ElementA Study of Country of Manufacturer Impact on Consumer Perceptions (2014)A Study of Country of Manufac…The CoO‐ELM model (2009)The CoO‐ELM modelAdvancing the country image construct: Reply to Samiee's (2009) commentary (2009)Advancing the country image c…Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study (2008)Home Country Image, Country B…Comment: Descending from the ivory tower: reflections on the relevance and future of country‐of‐origin research (2008)Comment: Descending from the …Advancing the country image construct (2008)Advancing the country image c…Country image and consumer-based brand equity: relationships and implications for international marketing (2007)Country image and consumer-ba…Relevance in business research: the case of country‐of‐origin research in marketing (2006)Relevance in business researc…Positioning countries on personality dimensions: Scale development and implications for country marketing (2006)Positioning countries on pers…Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations (2005)Brand origin recognition accu…Handbook of Research in International Marketing (2003)Handbook of Research in Inter…Country Equity and Product-Country Images: State-of-the-Art in Research and Implications (2003)Country Equity and Product-Co…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…Countries and their products: A cognitive structure perspective (1993)Countries and their products:…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Product Bias in the Central American Common Market (1965)Product Bias in the Central A…Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands* (2024)Italy, an Extraordinary Commo…Country-of-Origin Effects and Corporate Reputation in Multinational Firms: Exploratory Research in Latin America (2015)Country-of-Origin Effects and…International Investment and International Trade in the Product Cycle (1966)Basic Content Analysis (1990)Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2011)Brand and country-of-origin effect on consumers' decision to purchase luxury products (2011)Cosmopolitan consumers as a target group for segmentation (2011)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? (2005)Consumer animosity: a literature review and a reconsideration of its measurement (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)A model of perceived image, memorable tourism experiences and revisit intention (2017)Attribution theory in social psychology (1967)Family resemblances: Studies in the internal structure of categories (1975)The Long Interview (1988)Brand Popularity, Country Image and Market Share: An Empirical Study (1997)Branding the nation: What is being branded? (2005)The determinants and measurement of a country brand: the country brand strength index (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)On the Evaluation of Structural Equation Models (1988)The shift from manufacturing to brand origin: suggestions for improving COO relevance (2011)The impact of brand communication on brand equity through Facebook (2015)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions (2015)Destination personality and destination image (2017)Two decades of research on nation branding: a review and future research agenda (2019)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Competitive Advantage of Nations (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Exploring consumer status and conspicuous consumption (2004)Literature review as a research methodology: An overview and guidelines (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective (2015)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Country-of-Origin Effects on Product Evaluations (1982)A model of destination image formation (1999)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Destination image (2002)The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products (1983)Effects of Consumer Preferences for Foreign Sourced Products (1992)
this work references cited by second hop

References

  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 2008Advancing the country image construct740 cited
  • 1965Product Bias in the Central American Common Market560 cited
  • 2007Country image and consumer-based brand equity: relationships and implications for international marketing520 cited
  • 2005Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations461 cited
  • 2006Relevance in business research: the case of country‐of‐origin research in marketing368 cited
  • 2006Positioning countries on personality dimensions: Scale development and implications for country marketing241 cited
  • 1993Countries and their products: A cognitive structure perspective238 cited
  • 2008Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study168 cited
  • 2009The CoO‐ELM model148 cited
  • 2003Country Equity and Product-Country Images: State-of-the-Art in Research and Implications132 cited
  • 2003Handbook of Research in International Marketing111 cited
  • 2008Comment: Descending from the ivory tower: reflections on the relevance and future of country‐of‐origin research101 cited
  • 2009

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Advancing the country image construct: Reply to Samiee's (2009) commentary
60 cited
  • 2014A Study of Country of Manufacturer Impact on Consumer Perceptions32 cited
  • Cited by

    • 2015Country-of-Origin Effects and Corporate Reputation in Multinational Firms: Exploratory Research in Latin America32 cited
    • 2024Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands*10 cited