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Glossary of marketing terms
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Glossary of marketing terms (1981)Glossary of marketing termsThe Role of Familiarity in Increasing Repurchase Intentions in Online Shopping (2020)The Role of Familiarity in In…Textbooks for Content and Language Integrated Learning: policy, market and appropriate didactics? (2015)Textbooks for Content and Lan…Analysis of the Determinants of Repurchase Intention of Soap Products of an Agribusiness Firm in Abia State, Nigeria (2012)Analysis of the Determinants …Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…Hotel Repositioning through Property Renovation (2002)Hotel Repositioning through P…Principles of Marketing (1972)Marketing: A Behavioural Analysis (1975)A National Customer Satisfaction Barometer: The Swedish Experience (1992)PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION (2019)THE MEDIATING ROLE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION: AN EVIDENCE FROMTHE SERVICE INDUSTRY (2022)An Experimental Application of the DELPHI Method to the Use of Experts (1963)Broadening the Concept of Marketing (1969)The American Heritage Dictionary of the English Language (1970)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)Stand out of our Light (2018)Advertising in the Metaverse: Research Agenda (2021)English-medium teaching in European higher education (2006)Discourse in Content and Language Integrated Learning (CLIL) Classrooms (2007)Content-and-Language Integrated Learning: From Practice to Principles? (2011)Translation is not Enough - the Need for Pedagogical Adaptation in CLIL Textbook Development (2017)Positioning: The Battle for Your Mind (1981)Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95) (1992)E-commerce: the role of familiarity and trust (2000)Familiarity, Confidence, Trust: Problems and Alternatives (2000)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Pengaruh Kepuasan dan Manfaat yang dirasakan Terhadap Minat Beli Ulang pada E-Commerce Marketplace X di Indonesia (2021)Online Retail Service Quality: What Matters Most for Customer Satisfaction? (2023)Using an extended technology acceptance model to understand the behavioral adoption intention of mobile commerce among Chinese consumers (2024)
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  • 2002Oracles on “Advertising”: Searching for a Definition368 cited
  • 2015Textbooks for Content and Language Integrated Learning: policy, market and appropriate didactics?19 cited
  • 2002Hotel Repositioning through Property Renovation11 cited
  • 2020The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping10 cited
  • 2012Analysis of the Determinants of Repurchase Intention of Soap Products of an Agribusiness Firm in Abia State, Nigeria9 cited

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