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Dictionary of marketing terms
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Dictionary of marketing terms (1995)Dictionary of marketing termsBrand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Brand marketing for creating …Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009)Evaluating the Financial Impa…Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)Enhancing Promotional Strateg…The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions (2006)The Motion Picture Industry: …The Marketing Mix Revisited: Towards the 21st Century Marketing (2006)The Marketing Mix Revisited: …Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Value dimensions, perceived v…Destination Branding: Insights and Practices from Destination Management Organizations (2005)Destination Branding: Insight…CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK? (2005)CITY BRANDING: AN EFFECTIVE A…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES (2003)SUCCESS FACTORS OF PLACE MARK…U-Commerce: Expanding the Universe of Marketing (2002)U-Commerce: Expanding the Uni…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…An integrative framework for cross‐cultural consumer behavior (2001)An integrative framework for …Projected and Perceived Image of Spain as a Tourist Destination for British Travellers (2000)Projected and Perceived Image…Guidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…The employer brand (1996)The employer brandThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Judgment under Uncertainty: Heuristics and Biases (1975)The Commitment-Trust Theory of Relationship Marketing (1994)Explaining intention to use mobile chat services: moderating effects of gender (2005)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Mobile marketing research: The-state-of-the-art (2009)Innovative mobile marketing via smartphones (2012)Diffusion of Innovations 1 (2019)Principles of Marketing (1972)Foundations of social theory (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Corporate brands: what are they? What of them? (2003)Captivating company: dimensions of attractiveness in employer branding (2005)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Marketing Management: Analysis, Planning and Control (1973)Breaking Free from Product Marketing (1977)Business Market Management: : Understanding, Creating, and Delivering Value (1999)A current overview of consumer neuroscience (2008)A Review of Marketing Mix: 4Ps or More? (2009)Foundations of Social Media Marketing (2014)Attitudinal effects of mere exposure. (1968)Advances in Consumer Research (1992)Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Exciting red and competent blue: the importance of color in marketing (2011)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Measuring Service Quality: A Reexamination and Extension (1992)The concept of perceived value: a systematic review of the research (2007)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT (2009)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)A framework for marketing management (2000)4 What Is Web 2.0? 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(2007)Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction (2009)Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities (2013)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)My city – my brand: the different roles of residents in place branding (2013)Sense of Place (2013)The dynamics of place brands (2013)Managing Brand Equity (1991)Dimensions of Brand Personality (1997)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)A model of customer-based brand equity and its application to multiple destinations (2008)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)
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  • 2005Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour1,354 cited
  • 1996The employer brand1,246 cited
  • 2005Destination Branding: Insights and Practices from Destination Management Organizations974 cited
  • 2005CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?771 cited
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  • 2006The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions548 cited
  • 2008Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media531 cited
  • 2004Diffusion and success factors of mobile marketing509 cited
  • 2006The Marketing Mix Revisited: Towards the 21st Century Marketing485 cited
  • 2002U-Commerce: Expanding the Universe of Marketing445 cited
  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 2001An integrative framework for cross‐cultural consumer behavior330 cited
  • 2009Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence269 cited
  • 2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES

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255 cited
  • 2000Projected and Perceived Image of Spain as a Tourist Destination for British Travellers213 cited
  • 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited